UAT v05.22.01

OUR

WORKS

Integrated

expertise,

we

craft

customized

solutions.

Featured Works

CASE STUDY

E-commerce

AI
Fintech

Reshaped CTBC's official website's brand tone and homepage structure, integrating the layouts of eight major product departments, import AEM and meet the A-level accessibility standards.

Mobility
Membership
Media＆Entertainment

Goons has partnered with Hotai Motor to create the travel planning APP "chicTrip". From conception to digital optimization, the APP integrates transportation services such as iRent and Yoxi. Through context-based design and AI sorting, it makes itinerary planning more intUItive and realizes a new imagination of mobile life.

icash Corporation｜icash Pay

Fintech
Membership

By analyzing six key e-payment trends and brand strategies, we reshaped the product’s visuals and information structure, optimized registration and transaction flows, and designed the “points lifestyle” concept to strengthen integration with OPENPOINT.

CMP Group｜CMP Life APP

Membership

We designed CMP’s unique visual style and spatial atmosphere, integrated store and event information, introduced QR code tools for OMO use, and built an easy-to-manage CMS. Working closely with IT partners, we completed full system integration.

Ho Ing Mobility | iRent Car-Sharing App

Mobility
IoT

We analyzed youth preferences to create a fresh visual style and smoother operations. Enhancements included easier car search and rental flows, plus gamified points and badges to boost engagement and brand loyalty.

Tian Yuan Xiang | Official Website & APP

Branding Website
E-commerce

Through this collaboration, Tian Yuan Xiang and Goons aimed to align the digital experiences of its EC websites and official apps across different countries, improving shopping flows while showcasing product diversity and brand quality.

Carrefour | Sommelier AI ChatBot

Through expert interviews with Carrefour, we defined the recommendation process and product parameters, designed logic, Dialog Flow, card layouts, and developed a CMS with AI content fine-tuning.

Nan Shan Life Insurance Company, Ltd. | Insurance Platform Design

Fintech
Enterprise System

Integrated Nan Shan's digital vision with their design system, defined InsurePass value, optimized processes and product logic, and boosted user satisfaction 2.61× after 70+ test sessions.

Fortune Electric | EVALUE EV Charging App

Mobility
Membership
IoT

Reshaped the brand's visuals and UX, integrated Clip and Apple Pay for quick payments, enhanced charging notifications, and added gamified rewards and badges to boost convenience and loyalty.

Gao Dian Education | Student App

Membership
Enterprise System

A lively digital classroom app with student ID/QR check-in for faster attendance and handout collection, plus class schedule lookup and online course reservations.

Aurora Corporation | Hello Boss Executive App

Enterprise System

Integrated Aurora Group's four business units, leveraging operational data to expose role-based performance, visualize complex reports, and enhance daily management and decision-making.

Far EasTone | friDay Video APP

Media＆Entertainment

For Taiwan's top three OTT platforms (1.5M+ members), we researched user behavior, interviewed 10+ types, aligned cross-departmentally, and optimized UX/UI across all devices.

Taiwan Power Company | Power is Point Game App

Membership
Media＆Entertainment

using Octalysis to boost engagement, restructured lucky draw, created 'Dian Bao' character, and combined energy-saving knowledge with predictive activities for an entertaining, educational experience.

Yuan Sun Biotech | iCi Skin Analysis App

Collaborated with YuanSun Optics to simplify test reports, integrate cloud data and graphics, track skin condition with recommendations, optimize pairing, design a four-language interface, and refresh brand visuals.

Ally Logistic Property | Driver Dispatch & Task Tracking App

Mobility
Enterprise System

Observed driver workflows to optimize delivery interfaces, digitize dispatch, simplify layout, and add features like one-tap contact and auto-switching to boost efficiency.

Taiwan Fund Exchange | P2P Lending App

Fintech

User research clarified investment vs. borrowing needs and the P2P lending process, while visual performance tracking and auto-bidding notifications improved UX and lowered entry barriers.

Business Weekly | Weekly.com Website and Mobile Application

Branding Website
Media＆Entertainment

Redesigned Business Weekly for immersive reading with KOL communities, membership, targeted recommendations, limited-time free content, audio, and streamlined app for interactive, adaptive reading.

Deloitte & Touche | Employee Management App

Enterprise System

Integrating HR & ERP data optimizes daily approvals and expenses; a new dining system links to the cafeteria for convenience and exclusive discounts.

Far East Broadcasting Company | Radio App

Media＆Entertainment

Music player presents the audio Bible like mobile radio; users save programs, enrich lives, and share inspiration beyond FM.

FLH Smart Home | Smart Desk IoT Mobile Application

Goons helped FLH turn 'smart desk control' into reality, syncing via Bluetooth/NFC with shared smart desks, tracking postures and reminding users to adjust, for a full smart desk experience

OUR

WORKS

Integrated

expertise,

we

craft

customized

solutions.

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WEB

All Categories

AI

Fintech

Mobility

Membership

Enterprise System

Branding Website

SaaS

IoT

Media＆Entertainment

E-commerce

CTBC Bank | Official Website, APP, LINE OA